Partner Case StudyFrom $0 to Over $1.5M in Premium
in Just Over Two Years
SafeLease is the tenant protection platform for self-storage — handling enrollment, billing,
claims, and compliance across 4,000+ facilities.
A New England self-storage operator runs 10+ Class A facilities across
two states. What started as a cautious two-facility pilot in late 2023 is
now the standard at every facility in their portfolio.
across portfolio
year tenants
Prior to working with SafeLease, this operator had no tenant protection program. They weren't convinced their tenants would pay for coverage, especially at Class A facilities where rents were already premium. Rather than commit the full portfolio, they started with a two-facility pilot on Auto-Protect New (automatic enrollment for new move-ins) in late 2023.
Within weeks, the pilot proved the model. In January 2024, the team activated automatic enrollment across all locations. Every tenant was automatically enrolled at move-in. They started at $12/month and increased the rate to $15/month in early 2025 with no impact on enrollment.
Enrollment reached 77% the moment automatic enrollment went live and has held at 76% across the portfolio for over two years. Among tenants who've been in their units for 3+ years, enrollment is even higher at 80%. The program runs with no ongoing operational effort from the team.
Partner Case StudyThe Playbook for Success
We tried it with two facilities first because we weren't sure our tenants would accept it. They did, and we turned it on everywhere. Now it's part of how we operate. Every move-in is covered from day one, and it just runs.
Portfolio Manager, New England OperatorStart Small, Then Scale With Confidence
Rather than committing the full portfolio upfront, this operator proved the model with a two-facility pilot. This reduced internal resistance and built conviction with real data before scaling. Once the results were clear, the same playbook replicated across all locations.
Make Coverage the Default, Not a Choice
Switching to automatic enrollment for all tenants was the inflection point. Instead of asking tenants to opt in, coverage became part of the standard move-in experience. Enrollment reached 77% immediately and has held above 75% for over two years, including through a price increase from $12 to $15/month.
Integrate With Your FMS From Day One
With 36% of move-ins happening online, FMS integration was essential. Without a direct SiteLink connection, a third of all enrollment opportunities would have been missed. Integration meant zero manual follow-up and consistent enrollment whether a tenant walks in or signs up online.
Improved Compliance with
Policy Verification
Enabled February 2026. SafeLease validates tenant-provided policies and flags invalid or expired coverage, automatically capturing enrollment that would otherwise go undetected.
Sample of flagged policies during initial verification sweep
| Tenant | Unit | Policy # | Validation Status |
|---|---|---|---|
| Tenant A | 707 | 55171 | Invalid Number |
| Tenant B | 737 | TEMP | Invalid Number |
| Tenant C | 224 | 0000000 | Invalid Number |
| Tenant D | 330 | OK5826443 | Invalid Expiration |
| Tenant E | 606 | 29-BM-L263-9 | Invalid Expiration |
| Tenant F | 630 | 984486239 | Invalid Expiration |
private policies
Coverage Structure
All tenants auto-enrolled at $15/mo (increased from $12/mo in Feb 2025). Higher tiers available at move-in for tenants storing higher-value items.
SafeLease is the leading tenant protection platform for self-storage operators, helping 4,000+ facilities increase NOI, simplify compliance, and protect their tenants. SafeLease integrates with all major FMS platforms and handles enrollment, billing, claims, and policy verification end to end.
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